Creating designs that sell is a 2 step process.
1) Find your target audience
Most campaigners make the mistake of designing a t-shirt first and then starts finding the audience to sell it.
It is a wrong approach. Instead one should first find your buyers first and then create your design accordingly.
Before creating your design you should know the answers to the following questions about your target audience:
- Who would wear this shirt; think of demographic details – their gender, age, location, etc.?
- What kind of interests or hobbies do these people have?
- What kind of social media groups would they belong to or other online communities?
- Does this group appear to be passionate enough to purchase products?
This discovery process is called “targeting” in marketing language and will allow you to better understand how to effectively promote your tee to the “right” people once your campaign is live.
Here are some examples of different kinds of audiences:
- Nurses who love knitting
- Fishing fans who love country music
- New Yorkers participating in an annual Cancer Walk
2) Creating a design
Now that you’ve determined your audience and have found a niche you’re interested in selling to, it’s time to do some research!
T-shirts have always been a powerful medium to show who you are – some like to spread a message, some like to show their belonging to an institution, some like to flaunt their attitude, some like to show their love, passion towards their hobby / profession.
Sometimes a message is more important than the design.Because if people can connect with your message, they’re more inclined to purchase your design and wear it!
There are several different tools you can use to get ideas for your designing .We recommend starting with a general search on Google, Social Media like Facebook,Instagram or Pinterest,tshirt websites etc.
Search is the easiest and quickest way to get awesome designs and give you a one shot view at products that can be found online.
Say if you want design ideas for Photography niche, try googling keywords like Photography Tshirts, Photography Tshirt Designs. You get some really cool ideas
Social platform like Facebook, Pinterest, Instagram and Tumblr can be great sources of inspiration.
You can search for specific things like Birthday Tshirts, Sports Tshirts, Pet Tshirts etc to find good tshirt designs
T-Shirt websites are a great source to get your design ideas.They catalogue their products as per the top selling niches and you can get some really cool inspirations. Some platforms also give you the sale numbers which is a good indication of popularity or acceptance of design pattern and the size of that particular niche.
You can refer the following websites for design inspirations but make sure not to violate any trademark or copyrights.
You can also go to Indian shopping sites likes Amazon.in, Flipkart, Myntra to search for tshirts and sort by popularity to find the best sellers