How to analyze Facebook Ad campaign?

If you want to understand how a campaign is performing right now,

go to ads manager.

    Here are the metrics you’ll see:

    • Results: The number of actions as a result of your ad. The results you see here are based on your objective (applicable to recently created ads only).
    • Cost Per: The average you paid for each action according to your objective.
    • Ad Reach: The number of people who saw this ad.
    • Frequency: The average number of times each person saw your ad.
    • Clicks: The total number of clicks this ad received. This can also include Page likes, event joins and app installs that came from your ad.
    • CTR: The percentage of time your ad was clicked when it was shown.
    • Total Spent : The total you’ve spent on this campaign during the dates selected.
    • Checkouts: Total Purchases or Sales that are made as a result of your ad.
    • Cost per Checkout: Average Cost per Sale made as a result of your ad.

    When analyzing your ads, you’ll want to compare each ad’s metrics to others in the campaign. Here’s a few examples of what you could find:

    • Low CTR – If CTR < than 1%. this means people aren’t clicking on your ads when they appear. this could be because your ad isn’t capturing their attention, or it may be irrelevant to the people you’re targeting. try creating new ads that are more compelling, or modify your targeting settings to reach an audience that’s more receptive to your offer.
    • Low Impressions – This means your ads aren’t running very often. It could also be because your bids are too low or your target audience is too small. Try raising your bids in order to top competing advertisers, or try relaxing your targeting to increase its size.
    • High Average Price – This means your cost is too high for the amount of actions you’re earning. This could be because your bids are too high and/or your actions are too infrequent. Try reducing your bids to lower your overall cost, or create new ads that are more up-front about your offer in order to limit clicks from people that won’t take action, thus increasing your actions and lowering your cost. This post will help you qualify customers with your ads.
    • High Frequency – This means your ad is being shown to the same person many times. This could be because your bids are too high or your target audience is too small. Try reducing your bids to show up less frequently, or try relaxing your targeting to increase its size so your ads reach a wider group of people.
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