How to start your first Facebook paid promotion?
First, login to your Facebook account. Click on menu options and click on Advertising on Facebook
You will redirected to the above attached page.
There are different types of marketing objectives to choose from. Depending on which campaign objective you choose, Facebook will try to generate the least expensive results for you. We will concentrate only which is required to sell our products.
There are three types of Facebook ads sellers commonly use to sell, we’ll discuss these in more detail below.
- Traffic
- Engagement
- Conversion
Click on this link to understand other objectives and idioms.
https://www.facebook.com/business/help/19797612366…
Now, we will discuss in details the above mentioned objectives
Traffic
When to choose Traffic objective?
When your only objective is to send maximum visitors to your campaign page.
Facebook would optimise your ad to all those people who are more likely to click on the link to your campaign page.
Engagement
When to choose Engagement objective?
When you want your ad to be shown to maximum number of people at very low cost.
This objective will help you increase the engagement of your Facebook ad. Engagement can be measured with metrics such as likes, shares, comments and photo views.
Usually, one should start with engagement ads to test your ads with different images, text or video ads.
Conversion
When to choose Conversion objective?
When your objective to get maximum sales from your ad.
This is most advanced type of ads and requires you to set up your pixel before starting your conversion ad.
Click here to setup your pixel.
Your pixels stores the data information of your previous buyers and Gacebook optimises your conversion ad based on your buyers data.
You should only choose this objective if you have data in your pixels.
Best approach is to first run your engagement and traffics ads to collect date and get some sales. Only after your receive some buyers data , you can run your conversion to get maximum results.
